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Conservative Shoppers Dominate FMCG Sector

IRI ID's key shopping trends in 2016.

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By: TOM BRANNA

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It was another year of caution on the part of the consumer, and her caution continues to impact the fast-moving consumer goods business, according to a leading market analyst. The consumer packaged goods (CPG) industry has been searching for growth for the past several years due to the challenging economy and conservative shopper spending, and last year was no exception, notes IRI. Volume sales continued to slide, and dollar sales growth was fed largely by inflationary pricing trends. When looki...

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